ARIS, July 2 — A remarkable reversal of
sentiment and symbolism has occurred in the five months since
designers here and in Milan and London, the site of fervent antiwar
rallies, displayed peace flags and, in one instance, staged a
love-in that featured a couple in a bed. At that time, European
opposition to President Bush's position on Iraq ran so high that Tom
Ford, the creative director of Gucci and a fellow Texan, told reporters after his women's
show in February, "I'm embarrassed to be an American."
But last week in Milan, on the same runway where he had
criticized the president, Mr. Ford struck an image that symbolized
the virile Texas cowboy in boots and broad hat. Other tried-and-true
symbols of American strength and power appeared at Prada, as correct
displays of 1950's country-club attire; at Jean Paul Gaultier, as
waistcoats inspired by James West, the 1960's television cowboy
version of James Bond; at Junya Watanabe, as battle jackets and
cartridge belts fashioned from banker's broadcloth; and at Louis
Vuitton, as well-scrubbed young men in tennis whites and navy
blazers.
As a backdrop for the Vuitton show, its designer, Marc Jacobs,
had an imposing wall of marble erected, to heighten the sense of
power evoked by gray double-breasted suits, which to his design
staff, Mr. Jacobs said, were reminiscent of the actor Christian
Bale's grooming-obsessed Wall Street character in "American
Psycho." And in what was surely the first fashion
show to treat combat as performance art, Bernhard Willhelm, a
designer from Belgium, had beefy models in commando gear scramble
over tabletops and explode balloons.
"I enjoyed the reaction of people," said Mr. Willhelm, who had
opposed the Iraq war. "They said, `These guys really look like they
could take Saddam's palaces.' "
Why so many designers of differing styles and nationalities chose
these largely positive American themes and why now, when in Europe
there is still deep distrust of America's foreign policy, is
puzzling.
Stefano Tonchi, the fashion creative director of Esquire
magazine, who attended the shows, suggested that in periods of gloom
and doubt, American symbols "are still the strongest security
blanket."
Designers, who plan their collections months in advance, rarely
set out to make overt references to current events, and as often as
not have their heads buried in history books or articles of vintage
clothing. They typically explain that when fashion and politics
collide, it is accidental and not intended as commentary.
Though Mr. Watanabe called his show "Lovely Army" and played the
theme song from "The Bridge on the River Kwai," a
movie depicting the harsh treatment of British soldiers in a
Japanese prisoner-of-war camp, he insisted in a telephone interview
from his office in Tokyo that he was not making an antiwar
statement. Rather, he was fascinated by the construction of military
uniforms.
Designers may be armchair tourists when it comes to politics, but
perhaps they protest too much. They are constantly bombarded by
images, and are themselves astute image-makers. So while they may
not be able or willing to articulate their feelings about world
events, they are nonetheless, at some level, tapping into the
zeitgeist.
"Whether you believe in America's power and hegemony, you can't
help but be affected by it, even subconsciously," said Adrian Joffe,
the Paris managing director of Comme des Garçons, which produces Mr.
Watanabe's label.
The timing of the men's shows was in a way fortuitous: had
designers been showing women's clothes, the symbols would have been
radically different, and might not have revealed this collision
between politics and fashion. But cowboy clothes and combat fatigues
are intrinsically masculine. They are also uniforms, connoting a
high degree of function. And their return was not accidental, said
Aileen Ribeiro, chief of the history of dress department at the
Courtauld Institute of Art in London.
Since the 18th century, "the uniform as a fashion statement has
followed the progress of successful military campaigns," Ms. Ribeiro
said. The "least glorious war," World War I, she added, produced
perhaps the most practical fashion, the Burberry trench coat. "What
we've got with the early 21st century, with America's `successful'
war, is that everyone wants to be part of the action," she said.
"And that means things like camouflage, which all the boys in London
are wearing."
Mr. Willhelm, who watched the war on television, said he was
fascinated by the technical aspects of the combat uniform, and aside
from being influenced by its shape and the number of pockets, wanted
to create a camouflage that served an urban landscape. Ms. Ribeiro
noted that designers and their young followers are drawn to G.I.
uniforms, rather than to officer styles, because they reflect more
casual fashion.